Bianca C. Bradley

Bianca Bradley

Cross Border Talents

I redesigned a recruitment database that increased retention rate by 65%

I led the redesign of a database for recruitment, delivering new features, smoother onboarding, and training for 15+ team leaders recruiters.

SaaS recruitment database (12 screens)

Role: Lead UX/UI Designer

Year: 2023

Teams involved: Design, Marketing, HR, Development

Context

Cbtalent is a global recruitment company with over 200 recruiters working remotely across four continents.

The team used a 2013 legacy recruitment database to manage candidates, but it became outdated and hard to maintain, hurting productivity and scalability.

Some numbers for context

125+

international recruiters

15+

global recruitment managers

300k +

candidates added to the database per day

Problem

Recruiters struggled with an outdated system full of confusing and duplicated candidate data, resulting in errors, outdated records, and reduced productivity due to excessive manual steps.

Goal

Modernize the recruitment database to boost recruiter efficiency, data accuracy, and adoption. The redesign focused on simplifying the user experience, reducing manual steps, and integrating key tools for a faster, more reliable hiring process.

Success was measured by higher recruiter retention, better onboarding completion, data accuracy, and time savings in data entry and submissions.

Strategy

To address these challenges, I proposed a full redesign of the recruitment platform focused on usability, automation, and data clarity.

Hearing from more than 40 recruiters remotely working worldwide

I regularly onboarded over 30 new recruiters each month, introducing them to the company culture, tools, and team. I knew every manager they’d work with and served as the main contact for any technical issues.

Who were the International Recruiters:

• Interviews scheduled everyday

• Commission-based professionals

• Live in more than 35 different countries

• Work fully remotely

• Interviews scheduled everyday

• Commission-based professionals

• Live in more than 35 different countries

• Work fully remotely

• Interviews scheduled everyday

• Commission-based professionals

• Live in more than 35 different countries

• Work fully remotely

"As an international recruiter, I want to register my candidates in the company database smoothly, so that I can navigate it without errors and work efficiently."

Goals

• New candidate entry in less than 3 minutes

• Trusted info

• No duplicated candidates

• Talent Pool of candidates for special projects

• More familiar user interface

• Exclude unnecessary manual entry

• Create an onboarding flow

Why was it necessary?

• Recruiters get confused with data

• Dashboard flow is confusing

• No onboarding process for new recruiters

• The dashboard has a lot of dev errors

• More than 3 minutes to entry a new candidate

• Duplicated info causing misunderstanding

• Complicated user interface

• Too much manual work

Why was it necessary?

• Recruiters get confused with data

• Dashboard flow is confusing

• No onboarding process for new recruiters

• The dashboard has a lot of dev errors

• More than 3 minutes to entry a new candidate

• Duplicated info causing misunderstanding

• Complicated user interface

• Too much manual work

Why was it necessary?

• Recruiters get confused with data

• Dashboard flow is confusing

• No onboarding process for new recruiters

• The dashboard has a lot of dev errors

• More than 3 minutes to entry a new candidate

• Duplicated info causing misunderstanding

• Complicated user interface

• Too much manual work

Goals

• New candidate entry in less than 3 minutes

• Trusted info

• No duplicated candidates

• Talent Pool of candidates for special projects

• More familiar user interface

• Exclude unnecessary manual entry

• Create an onboarding flow

Goals

• New candidate entry in less than 3 minutes

• Trusted info

• No duplicated candidates

• Talent Pool of candidates for special projects

• More familiar user interface

• Exclude unnecessary manual entry

• Create an onboarding flow

Why recruiters were quitting

the company?

One of the main issues we had was that Recruiters started quitting the company because the database was reducing their productivity with unclear usability and no

🖥️

Navigational

Lack of breadcrumbs that would allow users to know where they were and what actions to apply.

🕹️

Usability

With a confusing navigation, and errors users were struggling to interact and complete their tasks.

⏳

Performance

The large amount of errors and slow pages users couldn't complete tasks in time losing placement opportunities.

How might we redesign the web database experience to help recruiters quickly and efficiently find the information they need, regardless of their technical background or workflow context?

Process

Testing versions, mapping tasks & users permissions

The features recruiters needed the most

Released beta version to validate core functionalities with real users before launch

📌 Easy to find candidates

📌 Help center

📌 Talent Pool improvement

📌 Data protection

📌 Easy to find candidates

📌 Help center

📌 Talent Pool improvement

📌 Data protection

Impact

• Followed up with video calls to dive deeper into usability pain points

• Focused on identifying friction in daily tasks and missed expectations with the tool

112 Recruiters
38 Viewers
22 Participants

Retention, productivity, and trust

• Followed up with video calls to dive deeper into usability pain points

• Focused on identifying friction in daily tasks and missed expectations with the tool

80% increase

Increase in overall team productivity, significantly streamlining the recruitment process.

85% increase

Following the successful implementation of the new database, we achieved remarkable results, including the resolution of 85% of previously identified errors.

65% reduction

Reduction in dropouts, indicating a marked improvement in the retention of potential candidates throughout the recruitment cycle.

• Followed up with video calls to dive deeper into usability pain points

• Focused on identifying friction in daily tasks and missed expectations with the tool

80% increase

Increase in overall team productivity, significantly streamlining the recruitment process.

85% increase

Following the successful implementation of the new database, we achieved remarkable results, including the resolution of 85% of previously identified errors.

65% reduction

Reduction in dropouts, indicating a marked improvement in the retention of potential candidates throughout the recruitment cycle.

• Followed up with video calls to dive deeper into usability pain points

• Focused on identifying friction in daily tasks and missed expectations with the tool

80% increase

Increase in overall team productivity, significantly streamlining the recruitment process.

85% increase

Following the successful implementation of the new database, we achieved remarkable results, including the resolution of 85% of previously identified errors.

65% reduction

Reduction in dropouts, indicating a marked improvement in the retention of potential candidates throughout the recruitment cycle.

What would I do differently with more time?

With more time, I would have implemented the full UI design system to improve visual consistency and usability. I also would’ve conducted a second usability round post-launch to validate adoption and uncover opportunities for further refinement.

💡 Compliance & docs for faster onboarding

💡 Up to date interface

💡 All recruiters work data in one place

💡 Compliance & docs for faster onboarding

💡 Up to date interface

💡 All recruiters work data in one place

💡 Compliance & docs for faster onboarding

💡 Up to date interface

💡 All recruiters work data in one place