CBTalents
Database 3.0
SaaS
Product Owner, UX/UI Designer
2022 – 2023
@ Cross Border Talents
I redesigned a recruitment dashboard that increased retention rate by 65% in just 3 months
CBTalents is a global recruitment firm with 200+ recruiters working remotely across 4 continents.
Challenge
Increase recruiters productivity by redesigning a better database experience and reduce drop outs
Business impact
65% increase in retention, 80%
boost in productivity
Industry
International recruitment
Timeline
7 months
(29 weeks)
Why recruiters were quitting
the company
Recruiters were not able to overcome significant usability challenges that stop their workflow and decrease overall productivity
Constant error
Duplicated candidates
Difficult to find candidates info
Why recruiters were quitting
the company
Recruiters were not able to overcome significant usability challenges that stop their workflow and decrease overall productivity
Constant error
Duplicated candidates
Difficult to find candidates info
Why recruiters were quitting
the company
Recruiters were not able to overcome significant usability challenges that stop their workflow and decrease overall productivity
Constant error
Duplicated candidates
Difficult to find candidates info
Hearing from more than 40 recruiters remotely working worldwide
• Interviews scheduled everyday
• Commission-based professionals
• Live in more than 35 different countries
• Work fully remotely
• Different genders
Hearing from more than 40 recruiters remotely working worldwide
• Interviews scheduled everyday
• Commission-based professionals
• Live in more than 35 different countries
• Work fully remotely
• Different genders
Hearing from more than 40 recruiters remotely working worldwide
• Interviews scheduled everyday
• Commission-based professionals
• Live in more than 35 different countries
• Work fully remotely
• Different genders
Identifying patterns &
problems
Why was it necessary?
• Recruiters get confused with data
• Dashboard flow is confusing
• No onboarding process for new recruiters
• The dashboard has a lot of dev errors
• More than 3 minutes to entry a new candidate
• Duplicated info causing misunderstanding
• Complicated user interface
• Too much manual work
Goals
• New candidate entry in less than 3 minutes
• Trusted info
• No duplicated candidates
• Talent Pool of candidates for special projects
• More familiar user interface
• Exclude unnecessary manual entry
• Create an onboarding flow
Navigational
Lack of breadcrumbs that would allow users to know where they were and what actions to apply.
Usability
With a confusing navigation, and errors users were struggling to interact and complete their tasks.
Performance
The huge amount of errors and slow pages users couldn't complete tasks in time losing placement opportunities.
Identifying patterns &
problems
Why was it necessary?
• Recruiters get confused with data
• Dashboard flow is confusing
• No onboarding process for new recruiters
• The dashboard has a lot of dev errors
• More than 3 minutes to entry a new candidate
• Duplicated info causing misunderstanding
• Complicated user interface
• Too much manual work
Goals
• New candidate entry in less than 3 minutes
• Trusted info
• No duplicated candidates
• Talent Pool of candidates for special projects
• More familiar user interface
• Exclude unnecessary manual entry
• Create an onboarding flow
Navigational
Lack of breadcrumbs that would allow users to know where they were and what actions to apply.
Usability
With a confusing navigation, and errors users were struggling to interact and complete their tasks.
Performance
The huge amount of errors and slow pages users couldn't complete tasks in time losing placement opportunities.
Identifying patterns &
problems
Why was it necessary?
• Recruiters get confused with data
• Dashboard flow is confusing
• No onboarding process for new recruiters
• The dashboard has a lot of dev errors
• More than 3 minutes to entry a new candidate
• Duplicated info causing misunderstanding
• Complicated user interface
• Too much manual work
Goals
• New candidate entry in less than 3 minutes
• Trusted info
• No duplicated candidates
• Talent Pool of candidates for special projects
• More familiar user interface
• Exclude unnecessary manual entry
• Create an onboarding flow
Navigational
Lack of breadcrumbs that would allow users to know where they were and what actions to apply.
Usability
With a confusing navigation, and errors users were struggling to interact and complete their tasks.
Performance
The huge amount of errors and slow pages users couldn't complete tasks in time losing placement opportunities.
Testing versions until
recruiters stayed longer
How might we focus on making the user experience easier to move around, get started, and manage information. Helping users get things done faster?
Database version in use since 2013
First redesign in 2022
Tasks map
Website map
Users permissions wireframe
Testing versions until
recruiters stayed longer
How might we focus on making the user experience easier to move around, get started, and manage information. Helping users get things done faster?
Database version in use since 2013
First redesign in 2022
Tasks map
Website map
Users permissions wireframe
Testing versions until
recruiters stayed longer
How might we focus on making the user experience easier to move around, get started, and manage information. Helping users get things done faster?
Database version in use since 2013
First redesign in 2022
Tasks map
Website map
Users permissions wireframe
The features recruiters
need the most
• Easy to find candidates
• Help center
• Talent Pool improvement
• Data protection
Productivity stats screen
Easy onboarding flow
Talent Pool blind CV generator
The features recruiters
need the most
• Easy to find candidates
• Help center
• Talent Pool improvement
• Data protection
Productivity stats screen
Easy onboarding flow
Talent Pool blind CV generator
The features recruiters
need the most
• Easy to find candidates
• Help center
• Talent Pool improvement
• Data protection
Productivity stats screen
Easy onboarding flow
Talent Pool blind CV generator
The Beta version
• Released beta version to validate core functionalities with real users before launch
• Used rapid prototyping to test usability, search behavior, and candidate entry flows
• Iterated based on recruiter feedback
• All tested features were built upon insights from earlier design versions
Screens designed
+12 screens
Tools
Trello, Figjam, Figma, GitHub, Plesk, Zoho forms, Adobe CC
The Beta version
• Released beta version to validate core functionalities with real users before launch
• Used rapid prototyping to test usability, search behavior, and candidate entry flows
• Iterated based on recruiter feedback
• All tested features were built upon insights from earlier design versions
Screens designed
+12 screens
Tools
Trello, Figjam, Figma, GitHub, Plesk, Zoho forms, Adobe CC
The Beta version
• Released beta version to validate core functionalities with real users before launch
• Used rapid prototyping to test usability, search behavior, and candidate entry flows
• Iterated based on recruiter feedback
• All tested features were built upon insights from earlier design versions
Screens designed
+12 screens
Tools
Trello, Figjam, Figma, GitHub, Plesk, Zoho forms, Adobe CC
User interviews
• Conducted a company-wide survey
• Followed up with video calls to dive deeper into usability pain points
• Focused on identifying friction in daily tasks and missed expectations with the tool
112 Recruiters
38 Viewers
22 Participants
User interviews
• Conducted a company-wide survey
• Followed up with video calls to dive deeper into usability pain points
• Focused on identifying friction in daily tasks and missed expectations with the tool
112 Recruiters
38 Viewers
22 Participants
User interviews
• Conducted a company-wide survey
• Followed up with video calls to dive deeper into usability pain points
• Focused on identifying friction in daily tasks and missed expectations with the tool
112 Recruiters
38 Viewers
22 Participants
The impact: retention, productivity,
and trust
Following the successful implementation of the new database, we achieved remarkable results, including the resolution of 85% of previously identified errors.
85% ↗︎
Increase in overall team productivity, significantly streamlining the recruitment process.
80% ↗︎
Reduction in dropouts, indicating a marked improvement in the retention of potential candidates throughout the recruitment cycle.
65% ↘︎
The impact: retention, productivity,
and trust
Following the successful implementation of the new database, we achieved remarkable results, including the resolution of 85% of previously identified errors.
85% ↗︎
Increase in overall team productivity, significantly streamlining the recruitment process.
80% ↗︎
Reduction in dropouts, indicating a marked improvement in the retention of potential candidates throughout the recruitment cycle.
65% ↘︎
The impact: retention, productivity,
and trust
Following the successful implementation of the new database, we achieved remarkable results, including the resolution of 85% of previously identified errors.
85% ↗︎
Increase in overall team productivity, significantly streamlining the recruitment process.
80% ↗︎
Reduction in dropouts, indicating a marked improvement in the retention of potential candidates throughout the recruitment cycle.
65% ↘︎
What would I do differently
with more time
With more time, I would have implemented the full UI design system to improve visual consistency and usability. I also would’ve conducted a second usability round post-launch to validate adoption and uncover opportunities for further refinement.
• Compliance & docs for faster onboarding
• Up to date interface
• All recruiters work data in one place
Implement the stats dashboard
What would I do differently
with more time
With more time, I would have implemented the full UI design system to improve visual consistency and usability. I also would’ve conducted a second usability round post-launch to validate adoption and uncover opportunities for further refinement.
• Compliance & docs for faster onboarding
• Up to date interface
• All recruiters work data in one place
Implement the stats dashboard
What would I do differently
with more time
With more time, I would have implemented the full UI design system to improve visual consistency and usability. I also would’ve conducted a second usability round post-launch to validate adoption and uncover opportunities for further refinement.
• Compliance & docs for faster onboarding
• Up to date interface
• All recruiters work data in one place
Implement the stats dashboard
